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Bay Audio


Ellen Mackenzie

“I have a great appreciation and passion for client care . This, along with the company’s professional reputation, is one of the prime influencing factors for me in joining Bay Audio.”


ELlEN MACKENZIE, AUDIOLOGIST
BRISBANE, AUSTRALIA


HIGHLIGHTS AND SIGNIFICANT EVENTS

  • Grew the network to 30 permanent and satellite clinics in South East Queensland and Northern New South Wales, including acquisition of the Hearing Centre in July 2007 and Advanced Hearing Aid Specialists in November 2007
  • Progress on a Touchscreen self assessment initiative which can be used either in-store or in malls and other non-retail locations
  • Development of a concept store for high end retail locations and the beginnings of a rollout of Greenfield retail sites
  • Since year end, acquired King Hearing as part of the strategic partnership with Siemens, with four permanent and 23 satellite clinics

THE OUTLOOK

  • Increase turnover and maintain costs
  • Implement integrated IT system following New Zealand rollout
  • Growth of the network through ongoing retail rollout and successful acquisitions programme
  • Increase brand awareness through targeted marketing and PR initiatives
  • Continue to refine retail concepts, product extensions and front of house operations
  • Continue focus on private paying patients
  • Improve performance of acquired clinics through database targeting
  • Continue to develop relationships with key referrers